Hi, I'm Laura

An interim brand communications strategist to in-demand agencies & teams.

I love helping my clients do great work for their clients, through flexible and fully remote research, planning and strategy services.

Clients count on me when they need:

To fill short term people gaps on strategy and planning teams.

Added strategy weight on special projects and campaigns.

An extra set of hands to meet ambitious timelines.

A dedicated strategist on new business pitches.


BACKGROUND

A Hybrid Strategist Steeped in B2C...

I'm a brand communications strategist with well over a decade of combined experience in brand marketing, digital and social media. I consider myself a hybrid who draws from a background in "traditional" marketing and branding along with my experience designing digital-first strategies for dozens of leading and emerging brands.

When it comes to categories, my previous work is anchored in consumer products and services -- from CPG and Beverage to Automotive and Hospitality. I'm also practiced in Healthcare and the standards and constraints that come with it, for both HC products and large provider systems. 


...And Fluent in Agency Dynamics

My work with agencies began in 2006 as an Account Executive with an award-winning experiential agency for clients like Sprite and Walmart.

Since then, I've worked within a variety of agency environments, from boutique branding shops to global ad firms and just about everything in between. I know how to navigate agency dynamics, collaborate across disciplines and quickly get up to speed and into the work.


how I help:

Typically my scopes involve supporting Strategy & Planning teams in the development of:

Brand Messaging

Developing the core ideas and messages that guide brand behavior.

Digital Strategies

Developing integrated, multi-disciplinary digital marketing strategies.

FY Marketing Plans

Designing supplementary strategies in support of broader strategic marketing intiatives.

Communications Plans

Mapping the communications and channel frameworks for full-funnel marketing campaigns.

Or delivering more targeted work in the form of:

Secondary Research

Competitive Audits

Segments & Personas

Positioning Exploration

Channel Audits

Creative Briefs

Social Media Strategy

Influencer Strategy

Whether using your frameworks or borrowing from my own, my goal is always to deliver the same caliber of work that you'd expect from an in-house strategist.

  • "Laura is a gem. I can count on her to be smart, strategic and thorough. She produces great work, but she is also just a pure joy to work with. If you're considering an outsourced team member, Laura easily and seamlessly blends into agency teams while immediately adding value."

    Carolyn E. Kopf

    Principal, C.E.K. & Partners

  • "Laura developed digital marketing programs to support our hospitality client’s initial launch phase, playing an important role in the sold out opening. I appreciated Laura’s clear communication and attention to detail and would definitely recommend her to others considering her services.”

    Keith Halfmann

    Owner, Endurance Management Group

  • “Laura was a pleasure to work with during our Tuaca Napkin Art influencer campaign. Her efforts led to the program far exceeding our expectations."

    Svend Jansen

    Global PR Manager, Brown-Forman

Get in touch

Got a potential project to discuss? Let's have a quick chat and see how I might be able to lend a hand.

lc@lauraciocia.com